Responding to the dramatic changes in the competitive landscape following Taiwan’s accession to the World Trade Organization, Panasonic Taiwan, thoroughly reorganized its manufacturing, research and development, and sales operations.

      Product Development --- We focuses on developing and implementing next-generation strategic technologies essential to our ability to provide technical support to Panasonic Taiwan’s Xiamen manufacturing facility, the Panasonic Group in China, as well as other Asian subsidiaries of the Panasonic Group.

    Production --- We have deployed the most advanced technology, facilities, and methodologies to our production operations.  Examples of production initiatives include recent installation of 3D opto-electronic prototyping equipment, implementation of a parcelized system of production, expansion of major home appliance production, and a focus on expanding our line of automotive electronics through investment in product research, production improvements, and marketing.  We have also recently added PDP and ALIVH - Multilayer PCB products.

 
   Marketing --- Focus on growing sales of products with high volume potential to realize the objective of becoming Taiwan's leading brand in relevant product categories.  Leveraging our sales network, the most extensive in our industry, franchised stores, big box warehouse stores, department stores, corporate sales programs, and specialty electronics retailers.

  Panasonic Manufacturing Xiamen Company(PMX) is Panasonic Taiwan’s production subsidiary in China. In addition to developing, manufacturing, and marketing products autonomously, the company is working aggressively toward becoming a model production facility within Panasonic’s Greater China operations.


  PMX operates two plants -- at Xiamen’s Torch Hi-Tech Industrial Development Zone and in Mashang.

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◆ Basic Management Objective
      ecognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.

◆ Company Creed
      Progress and development can be realized only through the combined efforts and cooperation of each employee of our company. United in spirit, we pledge to perform our corporate duties with dedication, diligence and integrity.

◆ The Spirit Panasonic Taiwan Should Follow
      •Contribute to Country by Industry
      •Fairness and Honesty
      •Cooperation and Team Spirit
      •Strive for Improvement
      •Courtesy and Humility
      •Obey the Regulations
      •Benefit our Society

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      A brand name is the symbol of a corporation’s style and credibility, as well as the foundation of all corporate activities.

      is the global brand name of the Panasosnic Group.It was created to export speakers to the United States in 1961. This compound word found its origins in the word ‘Pan’ representing ‘complete, overall, and general’, and ‘sonic’ denoting ‘audio, and the speed of sound’.

      is the brand slogan used worldwide, it represents the commitment of all employees, including those involved in R&D, manufacturing, marketing, and services, to provide products and services based on valuable ideas that can enrich people's lives and help advance society.

      The ideas that Panasonic delivers include relevant ideas, practical ideas, amazing ideas, enriching ideas, joy-of-discovery ideas, innovative ideas, and fun ideas.

      Through such relevant, innovative, and valuable ideas, Panasonic aims to continually enrich the quality of people's lives and contribute to the prosperity of society.

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      Panasonic Taiwan has expanded greatly from its beginnings as a manufacturer of radios, record players, and speakers, today, the firm produces a wide range of products, from household appliances and integrated systems to industrial components and machinery. Businesses under our corporate manufacturing network include the PAV Technology Domain Business, PAS Technology Domain Business, HA Technology Domain Business, Device Technology Domain Business ,Motor Technology Domain Business, Systems Production Division, and the Panasonic Manufacturing Xiamen Co., Ltd.

Products
Audio Products: Audio Systems, Car Audio Systems , Cassette Players ,Radios, Digital
                              Audio Player
Video Products:  Flat TVs, DVD Players,DVD Recorders,VCR Recorders, LCD Monitors,
                              Car DTV STB.
Electronic Devices: ALIVH- Multilayer Printed Circuit Boards, Loudspeakers, Motors for
                             Various Household Appliances, Sewing Machine Motors, Precision
                             Motors, Remote Control Units, Axial Panaflow Fans, Electrolytic
                             Capacitors
System Products: LED Display Systems, Building Automation
                                Systems, Car Navigation Systems (GPS),
                                industrial machinery, injection molded
                                components, forged products, and molds.
Home Appliances: Refrigerators, Clothes Washers and Dryers,
                                  Food Desiccators, Rice Cookers, Bread
                                  Makers, Blenders, Juicers, Induction Heaters,
                                  Microwave Ovens, Automatic Toilet Seats,
                                  and Kitchen Systems.
Air Conditioner : Window-Mount, Split, Commercial, and Car
                                 Air Conditioners; Air Purifiers; Electric Fans;
                                  and Dehumidifiers.

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      "Quality is our Best Silent Salesperson"

      The best proof of the global leadership of Panasonic is the fact that our appliances are used around the world. The consumer always decides.

      Here in Taiwan, we have more than a thousand retail outlets. Through them, each day our customers enjoy the best possible appliances and technology; similarly, we export to more than 100 countries and regions. In each, we have earned the praise of consumers. This hard-earned praise has made Panasonic the symbol of high quality, winning acclaim not only for our company, but for our country as well.

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      To improve the lives of customers through superior appliances, Matsushita Electric (Taiwan) ceaselessly promotes R&D. We assemble the strongest teams to engage in R&D for new techniques and new products. This provides us with our greatest gifts for our society.

      We separate our technical R&D structure into three varieties.
•General R&D : This is carried out at our R&D Center. It includes internally-developed products, intermediate product development, and the exploration of new formats and vital technologies.
•Merchandise Products R&D: This is carried out by individual technical departments strongly focused on product innovation.
•Facility & Equipment R&D: This is the objective of develop automated production technology and related special products.

      Of more than 600 engineers in our company, no less than 500 are full-time R&D specialists; the budget for their great efforts is equal to 3.3% of our total sales volume. Each team works separately and at the same time communicates closely with other teams, perfectly exemplifying the essence of teamwork. We believe these people, working together this way, will yield new breakthroughs and consistently superior results.

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      Quality is the life of any business. Our products, from every procedure of planning, design, manufacture, and after-sales service, including all our satellite plants, all continually stress quality improvement. Throughout our company and in all our products, we have a complete and connected quality guarantee system. Through this, and through strict quality control units and work teams, we seek total quality management. We dwell on these principles:

◆Quality Focus - Advance into the 21st Century as "Quality Panasonic"
◆Quality Objectives - Make quality the foundation of our "Consumer Satification No.1" policy.

      We have automatic manufacturing and testing equipment, as well as superbly trained staff and specialists to implement this comprehensive, inter-related quality control policy. We do all this and more to be certain that we can offer 100% guaranteed quality. Our customers expect nothing less.

      In October 1996, we were awarded the supreme honor of the National Quality Award, due to our outstanding performance in various quality achievement , including the management quality , product quality ,training quality , after-sales service quality and society responsibility quality.

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      The natural law that without prosperity for all things on earth, there will not be true development and prosperity, and .the fulfillment of social responsibility based on the awareness that humankind has the obligation to make the best use of things in a kind and fair manner. For example , Panasonic Taiwan exercises energy conservation, waste recycling, wastewater treatment, and pollution prevention. further to comply with both the EU Directive on Waste Electrical and Electronic Equipment and the Directive on the Restriction of Hazardous Substances. Panasonic Taiwan cares for the environment and for the health and welfare of our shared planet.

      Panasonic Group Companies in Taiwan established the Taiwan Environmental Control Committee (TECC) in 1995 in Taiwan. The TECC is responsible to actively promote protection of the environment.

      Several related awards with which we have been honored include the "Industry Environmental Award" (1993) and the "Five-Star Award for Safety and Sanitation" (1996). And earned ISO 14001 certification in 1997.

◆Environmental Pledge:
      God commands that man live in harmony with the universe. We fully appreciate the responsibilities implied and are dedicated to act fully upon our corporate responsibility to society. Therefore, we constantly strive to play our part to maintain the ecological balance of our planet and truly spare no effort in the drive to maintain, improve, and protect our environment.

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      In terms of employee-management relations, Panasonic Taiwan follows the traditions of Panasonic Japan. Just as a car needs all of its wheels to function, so Panasonic Taiwan relies on all of its employees – from production line worker to senior executive to work as one seamless team. Employee welfare and business development are recognized as complementary goals at Panasonic Taiwan.

    Co-operation between management and employees has helped us overcome many challenges as well as won for the company accolades and honors from various government agencies.

    With the synergy formed by the unified effort of all Panasonic Taiwan employees, we have been able to maintain a safe and comfortable working environment, institute a generous employee benefit program, and offer individual employee counseling services.
　

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      Business is rooted in people; excellent products only come from outstanding human efforts. Therefore, before we make products, we made person of talent first. Furthermore, we also develop the talents from satellite plants and our retailers.
      The Human Resources Development Department develops human resource programs, incorporating both human resource and education/training components, for each in order to raise staff capabilities and strengthen the production technology and staff resource base of Matsushita Electric (Taiwan) and its suppliers. The Sales Training Institute works to improve the management and professional capabilities of sales staff and distributors to increase market competitiveness. These two organizations work in tandem to nurture the staff who have proven capable of exceptional professional accomplishments and to raise the overall caliber of our human resources.

      The Human Resources component of the "New Panasonic Taiwan  " plan fully backs the recognition and empowerment of talent within the company as well as the importance of grooming and nurturing the most talented of the company's younger staff.

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      From its very beginning, Panasonic Taiwan has only been one part of the larger community surrounding it. This is our clear social responsibility, and we have sought to fulfill it first and foremost through a constant flow of consistently superior value products, thereby contributing to a higher standard of living for all. This superior value includes reasonable pricing, accessible service, exceptional quality, and personal satisfaction.

      Like any other business, we depend utterly on the support of all our society. In turn, we must work to meet its expectations and needs. This responsibility is embedded deeply in our motivation and practice, and takes three concrete forms.

      1. Contribute to society through superior value products.
      2. Protect the environment. This is a global issue which is related to international trade and diplomacy. In addition, we have a related responsibility to protect the reputations of our country and company.
      3. Repay society: What we receive, we must share back. Part of this has involved providing scholarships for students going to Japan, charity organizations, educational and research sponsorships, blood drives, entertaining troops, and quality control systems. This gives us the chance to share what we have been given.

      If we cannot meet society’s stern demands, or if our growth contributes nothing to the public good, then our existence loses its value and meaning. This is why we believe our mission is use the capital and human resources which have been given to us to promote the greater good of all in everything we make. The wheel of charity must keep turning.
We always bear in mind our commitments to our nation, our society, and our customers.

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